House-Money Effect

Behavioral Discipline

Treating recently won capital as the firm's money and risking more than the method that earned it. After the first payout the balance resets but risk tolerance often does not, and the account starts to feel like winnings rather than capital. Many funded accounts are lost here, not in the challenge, because keeping an account is a different test than passing one. Example: 'It is their money now' becomes the reason to size up, and the care that earned the account goes quiet exactly when it is needed most.